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Oxford Journal Study Shows Effect of a Digital Social Media Campaign on Young Adult Smoking Cessation

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The Oxford Journal’s Nicotine & Tobacco Research released a study on June 4, 2015 which examined the effects of social media with teens trying to quit tobacco products.

The study found that the reach of the campaign and findings on quitting success indicate that a digital/social media platform can complement the traditional tobacco cessation services for young adult smokers.