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Kean University launches global business practicum with GASP

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Kean University’s Global Business School launched its innovative Global Business Practicum this summer with students from its Wenzhou China satellite campus, to provide a strategic consulting project that will help several global businesses.  Kean selected GASP as the nonprofit company that students will work with. The student project is to  study the marketing and regulatory framework of the electronic smoking device (e-cigarette) industry in China.  

Read more about the is groundbreaking Kean program on the Kean website.