Exposure to Electronic Cigarette Advertising Among Middle School and High School Students — United States, 2014 (CDC Vital Signs MMWR)
On January 5, 2016, the U.S. Centers for Disease Control and Prevention (CDC) issued a press release regarding its Vital signs MMWR. The press release notes that e-cigarette ads reach nearly 7 in 10 middle and high school students. The CDC MMWR shows a survey of exposure to electronic cigarette advertising among middle school and high school students. The CDC Vital signs report this month presents the latest findings on youth exposure to e-cigarette advertising.
Key points in the Vital Signs report include:
- Approximately 18.3 million U.S. middle school and high school students were exposed to at least one source of e-cigarette advertising in 2014.
- Approximately half of all middle school and high school students (an estimated 14.4 million students) were exposed to e-cigarette advertisements in retail stores.
- Approximately one third of middle school and high school students were exposed to e-cigarette advertisements on the Internet (10.5 million), on TV or at the movies (9.6 million), or while reading newspapers or magazines (8.0 million).
Click here for the CDC January 5, 2016 MMWR entitled Vital Signs: Exposure to Electronic Cigarette Advertising Among Middle School and High School Students- United States, 2014