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E-cigarette marketing reaches kids (Bloomberg BNA, Martina Barash)

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Bloomberg News reported on a new U.S. Centers for Disease Control (CDC) study that shows 80% of middle and high school students, or 18.3 million students, saw ads for e-cigarettes at retail stores, the internet, tv, the moves, newspapers and magazines.

The report stated that such exposure might contribute to increased use of e-cigaretes among youths.”  The report recommends a “multifaceted approach to youth tobacco prevention” include requiring that products are only sold to adults, and federal and state regulation of e-cigarette advertising.

The study was published in the CDC’s January 5, 2016 Morbidity and Mortality Weekly Report.  The CDC also found an increase in e-cigarette and hookah use by youth in an April 2015 study.

Read the full Bloomberg BNA story.