For
instance, New Jersey GASP has published lists of smokefree
workplaces, restaurants, malls, and airports. People need
reassurance that the sky won't fall down if it isn't held
up by tobacco smoke, that other institutions have gone smokefree
and prospered. This education and these publications have
gone hand-in-hand with assistance, encouragement, even nudging
where necessary.
New
Jersey GASP's 100% Smokefree Dining in New Jersey,
though labor-intensive to produce, is a much-valued resource.
The directory is sent to New Jersey GASP members, every
daily and weekly newspaper serving the state, restaurant
reviewers, hundreds of members of the public who request
it, all New Jersey legislators, all health officers, and
the listed restaurants. Other organizations also distribute
the guide. Updates are produced regularly and the listings
are also on our website.
New
Jersey GASP has created Smokefree Dining Is Best,
which gives the information proprietors need, and The
Smart Restaurateur, a "newsletter" which gives
the success stories of diverse smokefree restaurants. New
Jersey GASP also bolsters smokefree restaurants by providing
marketing advice, giving them free signs about the policy,
doing statewide press releases on smokefree dining, and
supplying artwork about the smokefree policy that restaurants
can drop into their advertising. The effectiveness of these
programs is demonstrated by the growth of smokefree restaurants:
from 140 totally smokefree restaurants in summer 1993 to
approximately 1,000 in summer 1999.
In
1985 New Jersey GASP published Toward a Smokefree Workplace,
probably the nation's first how-to manual for employers.
It helped many employers establish smokefree policies, demand
was great, and a second edition followed in 1986. New information
soon required a more up-to-date publication, so in 1991
New Jersey GASP's Executive Director co-authored On the
Air, published by the American Lung Association. New
Jersey GASP's newest manual, Smokefree Air Everywhere
(first edition, 1997), a 115-page book, looks beyond the
workplace and has special sections for schools, governments,
restaurants, landlords, and others. Health and business
leaders around the nation have praised the new book.
State
Laws on Tobacco in New Jersey is a comprehensible and
comprehensive digest of all state legislation on tobacco.
Citizens, the media, legislators, and government officials
all depend on this New Jersey GASP publication. Local
Laws on Tobacco in New Jersey, which started out as
a one-page list in June 1994 became a ten-page document
by July 1999 because so many municipalities passed ordinances.
The cover artwork illustrates the dramatic proliferation
of local controls. This publication is a great encouragement
to other towns to act and is now an essential document for
tobacco control in New Jersey.
New
Jersey GASP's information and activities command wide media
coverage. Appearances and interviews have included: Finland's
national broadcasting, German state TV, Nippon TV, BBC Radio,
ABC-TV, CBS-TV, NBC-TV, PBS-TV, CNN-TV, National Public
Radio, Court TV, New Jersey Network TV, MacNeil-Lehrer,
Oprah Winfrey, Newsweek, Reader's Digest, Fortune, Time,
Business Week, Mirabella, Vogue, Kiplinger Washington Letter,
Mademoiselle, Good Housekeeping, New York State Journal
of Medicine, New Jersey Medicine, New Jersey magazine, the
Age (Australia), the Associated Press, Wall Street Journal,
New York Times, Washington Post, Los Angeles Times, Christian
Science Monitor, USA Today, Chicago Tribune, Philadelphia
Inquirer, Detroit Free Press, Newark Star-Ledger, Bergen
Record, Trenton Times, Newsday.
New
Jersey GASP publishes a newsletter plus action alerts when
necessary. When President Clinton was waffling about supporting
FDA regulation of tobacco, alerts were produced and mailed
first class to more than 1,000 New Jersey GASP members in
less than 24 hours.
The
Legislators' Information Service on Tobacco makes sure legislators
know that tobacco is a monumental problem and that there
are effective, economical, and popular solutions. The regular
mailings of the Service provide scientific and health information,
data on the economic costs of tobacco, reports of successful
tobacco-control actions, and polls demonstrating popular
support for tobacco controls.
New
Jersey GASP representatives make dozens of presentations
each year to employers, organizations, community groups,
conferences, legislators, etc. New Jersey GASP provides
counsel and legal information for litigation, regulation,
and legislation.
New
Jersey GASP supplies comprehensive information that towns
need -- scientific studies, model ordinances, legal decisions,
etc. New Jersey GASP also tracks all proposed ordinances,
coordinates support from other organizations and New Jersey
GASP members, and provides expert testimony at town council
and board of health meetings. In the mid-late 1990s, New
Jersey GASP helped several municipalities defend themselves
against tobacco vendors and in 2000 New Jersey GASP helped
the Princeton Regional Health Commission when it passed
a comprehensive smokefree air ordinance and was sued by
the National Smokers Alliance. See "History",
following.